UK SOCIAL ENTERPRISE IS GREAT - WITH JAMIE OLIVER

adam rowleyDecember 26, 2023 Comment

GOVIA THAMESLINK RECRUITMENT

adam rowleyJune 26, 2020 Comment

NHS THANK YOU PINS - VAUGHTONS

adam rowleyJune 21, 2020Comment

VIASAT EXPLORER RE-BRAND AND VIEWER ENGAGEMENT CAMPAIGN

adam rowleyMay 7, 2020salvage masters, costa concordia, tuscany, shoot, viasat, explorer, tv, advertising, promotional, documentary, campaign, adam, rowley, italy, shipwreckComment

ALEXANDER'S LOST WORLD - HOW THE VIASAT HISTORY CAMPAIGN MEANT CREATING A WAR ZONE IN W1

adam rowleyApril 13, 2020Comment

WECREATE A SIMPLE BUT EFFECTIVE BRAND POSITIONING FILM CAMPAIGN

adam rowleyMarch 12, 2020Comment

RAISING THE GAME: HOW WE HELPED TRANSFORM ONE CLIENT FROM CONTENDER TO AWARD-WINNER

adam rowleyFebruary 14, 2020Comment

BRITISH SKIN FOUNDATION: ROWING FOR SKIN CANCER AWARENESS

adam rowleyAugust 26, 2019Comment

SNAPPED SERIES 2: HOW WE GAVE TRUE CRIME IT'S TRUE EDGE FOR SONY ENTERTAINMENT TELEVISION

adam rowleyApril 5, 2019Comment

TV2 PAY-PER-VIEW - HOW WE GAVE TV2 SPORT SOME ADDED PUNCH

adam rowleyNovember 16, 2018Comment

MYTH HUNTERS - A TALE OF TWO CAMPAIGNS IN ONE

adam rowleyFebruary 9, 2018 Comment

DISNEY 52 CLASSICS - HOW A CAMPAIGN OF FOUR COMMERCIALS WAS MORE THAN JUST MICKEY MOUSE

adam rowleyDecember 13, 2015Comment

Mar 19, 2026

WHAT MAKES A GREAT EVENT PHOTOGRAPHER? - TEN THINGS TO LOOK FOR

So you’ve got a big event booked - a conference, an awards night, an intimate breakfast or a trade show. You’ve spent forever arranging all the details, inviting delegates, dealing with the venue, arranging everything from the presentations to the refreshments and you’ve probably spent the GDP of an emerging nation doing it all. Now you want to document and promote it. You may well have an AV team to record the whole thing, which is something we do , but more to the point of this blog, you will be looking for an event photographer - or videographer, the same rules apply to both, and you may even be able to find someone like me who can DO both.
What you want to feel confident about is that they know what they’re doing and that they will deliver the very best for you. So here is a simple list of factors you should know.

Mar 16, 2026

WHY HUMAN QUALITIES MAY ACTUALLY BE MORE CRITICAL IN THE AGE OF AI, NOT LESS

I’ve shot a lot of business conferences and networking events across the last year, both as filmmaker and as photographer, and of course there hasn’t been a single one where AI didn’t feature as a prime topic. And while it is easy to see the vast dehumanising shadow of Palentir falling across us like the grim reaper on steroids, it is also very notable that in every single one of those conferences, the audiences were humans listening TO ANOTHER HUMAN.

That is important to remember. If AI were as wonderful as it’s most vocal supporters claim, why on earth would anyone give their time, even their money, to sit in a room listening to another human being tell them so, when technology could inform them quicker, better, cheaper?

Mar 12, 2026

DO YOU PUSH YOURSELF TOO HARD?

I got into photography as a gentle creative release from the pressures I put on myself as a TV creative. The result was that ten years ago I reverse-engineered a happier more successful professional life from doing this is - something I am constantly amazed at and grateful for

But here’s the thing, if you’re a perfectionist, if you pressure yourself too much
You can end up erasing all the joy and value from what you do, from your life.

Imagine arriving at the beautiful Halnaker Wood and Windmill, and instead of just enjoying the beauty of it, you worry about framing and exposure, about whether your shot is a cliche or even worth taking. I mean, crazy, right?

Mar 2, 2026

HOW DO YOU CAPTURE PHOTOS AND VIDEO SIMULTANEOUSLY?

This is a great question, and one, I suspect that will not get you very helpful answers if you ask google/AI or reddit.

Amazingly, I am not asked this question by clients all that often. Understandably, for the most part, they trust that no one would claim to do something for money if they couldn’t deliver, and so they accept that it is possible. Which it is. Other photographers ask me quite a lot, and in fact I run workshops helping them learn how to do it. Because while it is possible, it isn’t easy and it isn’t for the faint-hearted.

Being fairly heartless myself, this last bit isn’t an issue. But there are certain requirements, certain bits of kit, and a certain skillset before you can do this.

Apr 11, 2025

ACQUIRED.COM - VIDEO AND PHOTO COMBINED CASE STUDY

The call came in to provide creative assets for this fast-moving Fintech company. In this case, documenting a crucial meeting and brainstorm with event photography, a highlights corporate video and a full transcribable recording of all that went down.

A really nice bunch of people, Acquired.com offer a unified solution combined with highly personalized service, providing its customers with a competitive edge in an industry often characterized by fragmented solutions. The company's mission is to establish itself as a core component of the payment infrastructure for recurring commerce, proactively addressing the evolving needs of its clientele.

HOW TO PREPARE FOR YOUR CORPORATE VIDEO SHOOT - FIVE TIPS FOR RECORDING A PIECE TO CAMERA

Now a lot of people use their phone to do this. Inevitably most come to realise that a really good piece to camera involves good lighting, good sound, great lenses, an autocue, a great camera with a big sensor and lots of resolution, adroit direction.

Mar 21, 2023

HOW MUCH DOES A CORPORATE VIDEO COST?

YOU KNOW WHAT YOU WANT TO SAY AND HOW YOU WANT TO SAY IT, BUT WHAT IS YOUR BUDGET?

How much will my film cost? Is inevitably our first question. The unhelpful answer is of course, how long is a piece of string? You may want a simple one-day, one-man shoot with a quick one-day edit, and you can probably get that for under a grand if you’re not too fussy and it really is just a one-day edit. Or you might want an ambitious creative concept, with lots of pre-production followed by a complex week-long shoot, filming on a RED camera, and lots of complicated compositing and animated graphics. And that could be £20 - £30 000. Or more.

Mar 20, 2023

WHY YOU HIRE A PROFESSIONAL PHOTOGRAPHER

So here’s the cruel irony. Even though I know I possess the kind of staggering youthful good looks that make people catch their breath and drop their falafel when they meet me in real life, on camera I look like a laboratory experiment where the mad scientist has injected the DNA of Brendan Gleason and Charles Manson into a old potato

And being self-conscious - oh my crooked smile, oh my seventy-eight chins - means I forget that my delicious eyes are like limpid emerald pools you could drown in, and I project discomfort - In short, I don’t pose well. Maybe you do. Millions of others dont. And some of them work for you.

Mar 16, 2023

TESTIMONIAL VIDEOS, WHAT ARE THEY GOOD FOR?

WHY THE BEST WAY TO SELL YOUR PEOPLE IS TO USE YOUR PEOPLE

Back in the mists of time, every corporate video had an ambitious narrative, like a storyboarded long-form commercial, a piece of expensive, styled, authored creative in its own right. These films do still get made and they are great. I make them myself, though more usually I work in short form. Is this always how you want to disseminate your information, your brand, your company? Sometimes yes. Just as sometimes you want to Ronseal it, to say it like it is. But do you want to be that blunt? Again probably not.

WHY SPEND MONEY ON A PROFESSIONAL VIDEOGRAPHER?

WHAT VALUE DOES A PROFESSIONAL VIDEOGRAPHER ACTUALLY BRING TO THE PARTY?

Sure so this is where you get sold all the corporate and advertising cliches about brand identity and adding value to your message and blah blah blah. And you may not be thinking in those terms, but rather about just demonstrating something seemingly quite simple.

CAN ONE PERSON SHOOT PHOTOGRAPHY AND VIDEOGRAPHY AT AN EVENT?

YOU NEED A PHOTOGRAPHER , AND YOU ALSO WANT A CORPORATE VIDEOGRAPHER, BUT YOUR BUDGET PAYS FOR ONLY ONE OF THEM - WHAT DO YOU DO?

The short answer is of course some people can do both. The challenge is finding someone who is genuinely good at both, which is not as easy as it sounds. There are plenty of great photographers out there who can’t really shoot video. There are some good videographers out there, though they are no nearly so easy to find, and some of them are competent photographers too.

Mar 5, 2023

WHY EITHER EVERYONE OR NO ONE NEEDS TO WORRY ABOUT AI

With the announcement that China-based NetDragon Websoft says it is the first company in the world to appoint an AI as its CEO only to see stocks soar, naturally it isn’t just struggling bloggers and graphic designers who are worried about the implication of AI

This is where I’d like to reassure you that climate change ravaging the planet and making the lives of those few who survive the catastrophic flooding, wild fires and raging hurricanes that are predicted absolute hell.

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