WHY SPEND MONEY ON A PROFESSIONAL VIDEOGRAPHER?

WHAT VALUE DOES A PROFESSIONAL VIDEOGRAPHER ACTUALLY BRING TO THE PARTY?

Sure so this is where you get sold all the corporate and advertising cliches about brand identity and adding value to your message and blah blah blah. And you may not be thinking in those terms, but rather about just demonstrating something seemingly quite simple.

Of course, if you have a sizeable budget for a specific marketing campaign that stretches into the thousands of pounds, then you are probably not looking for a videographer, but for a production company that may well come on board throughout the creative process and the pre-production. We can do that, and I’ll lay out what that means in another article, for those who might be new to commissioning video production. It’s a very different thing from hiring a videographer.

If however, you’re looking to bring in a videographer, it’s because you need someone who will come along for a day or two - possible even less, possibly a little more - to create one or more simple, stylish film that does indeed consolidate your brand identity and add value to your message. It might be a company away day or party, it might be a conference or a launch, a training film, a recruitment ad or a demo, or a set of testimonial videos. You can see plenty of examples of all of those here. And I will post a few examples in this blog, too.

GREAT TESTIMONIAL VIDEO FOR PLUM INNOVATIONS

Dont get me wrong, reels are great, ticktok is great, smartphone cameras are great

So go ahead and get your mate to take a film with his phone... sound is only so so, lighting is er... okay (be funny)  

A great video or a photo -  when Im asked why I always refer back to the old adage, you measure a man by his shoes and his fingernails.  I suppose it goes for women too and it is very superficial

But that’s what we are

Who goes to a job interview or gives a Ted talk looking rubbish?  Sure, your clothing might be relaxed, your style might be scruffy

THIS IS THE PROMO OF THE CONFERENCE WE SHOT FOR LIV CONLON, WHO IN FACT HAS GIVEN A TED TALK

But the best talkers, talk well and with style

The best interview candidates look good and hold your eye

They prepare and put their very best foot forward

And this is what a high end video does for you

You are lit - in every sense of the word, shot with great lenses and a big sensor camera and high quality audio, and then it is edited by someone with talent and experience

Even the stutterer who I had to edit the ums and ers in between EVERY SINGLE WORD

 And of course we are sourcing you music where the royalties are paid.

THE BREATHE/ELMO SUMMER PARTY, PART KNEES UP, PART CONFERENCE, PART TONIC FOR THE TROOPS

Your video is your advert

Your netflix.  Something badly shot or with bad sound on netflix and you lose interest before you’ve even started

And sure, we can shoot you a quick tiktok or reel. We can bring our phones. We often deliver vertical assets too. But these are for social, where it isnt easy to find your target audience, while your website - and often your linkedin - is where your target audience is already sat waiting to be impressed by you.

AND FINALLY, A GREAT PROMO FOR THE BIG AUSTRALIA MARKETPLACE TWO-DAY NETWORKING EVENT IN LONDON