TV2, the Danish Sport pay-per-view TV channel were looking to represent some of their great events through guest shoots with their talents from the ring.
We kicked off with this cool and funny spot featuring the legendary Evander Holyfield, and Denmark's Brian Nielsen. Brian, a much-loved household name in Denmark, was in semi-retirement, hence the funny line by Evander "Brian who?". We worked with Danish number 1 rappers to produce a bespoke music track for the spot. Shot in under three hours in a snow-bound studio in Copenhagen, there are rushed moments for sure, but overall, a funny and engaging spot that pulled more than 150 000 views on youtube.
We followed up with this neat spot featuring Karl Froch and Mikkel Kessler, again shot in a matter of a couple of hours in a freezing studio in Copehagen.
And - what a thrill - a week later we got our hands on the NBA trophy. But how do you shoot a golden globe and one that reflects everything? We built a light tent and shot dynamically to fit with the excitement and movement of the NBA playoffs, to pull a fantastic audience from the Russian and Baltic viewers for the season's playoffs.