It’s actually a short, simple story. I first met Ji and the team in the Autumn of 2015. Plum Innovations is a London based IT consulting and services provider eager to promote themselves in the UK BETT awards. We chucked around a bunch of ideas but finally settled on something simple and organic that allowed the character of the company and the clients to shine through, the heart if you like, while still ensuring key facts were presented simply and clearly. Through carefully constructed narrative and interviews and beautiful cinematography, that film got them shortlisted.
OUR FIRST, AWARD-NOMINATED FILM FOR PLUM INNOVATIONS 2015
Building on this success, in 2016 we got together again and asked ourselves “how do we go one better”. The answer was: - to increase on-screen value through simple infographics, more client testimonial interviews and greater production values. And this time round Plum Innovations were awarded Best ICT support and service in the coveted BETT awards.
THE AWARD WINNING FILM 2016
How did we do it? By understanding our client, by ensuring our visuals were engaging, and by creating an authentic bond between client and audience. In short, we made a GREAT film.
And, if you want a video recap, check out another great film - the film about making the film - right here.