Writing is one of the oft-neglected skills. All too late in the day, we cobble something together that sounds a bit like something we saw on tv, online, or heard on the car radio on the way to work. But great Copy stands out, tells your story and tells it both succinctly and engagingly. And that's what we're all about, isn't it? Engaging people.
Below is an example of our award-winning copy, a double-silver Promax-winner for what might have been just another fairly uninspiring movie line-up spot.