So those are some of the numbers, and we could talk about the more important numbers, like say the fact that using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65% or that currently video content represents 74% of all internet traffic. But you no doubt know this stuff. What you want to know is what makes successful video content? What takes your company from contender to award-winner? Take a look at how we did it.
For us, it is always about the narrative and the people, whether we're shooting a commercial for Elemis or Disney, a network drama for the BBC, helming a media campaign for a major blue chip company like Dentsu Aegis, Millicom, or Orange, or a modest corporate film for a rising independent service provider like Plum.
The approach is always to serve the brief through an adaptive, intuitive, humorous, imaginative and organic the story. Hook your audience and they'll stay with you.
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